ABOUT US

We believe that embedding best practice in finance allows a company to derive value for money and save costs, while empowering the business with valuable insights for decision-making. We deliver forward-thinking and innovative solutions to support our clients to navigate and conquer financial environments. Our team of trained professionals provides the highest possible standard of service, and we operate in accordance with our principles of quality, integrity and transparency.
Using smart people, processes and cutting-edge technology, we streamline our clients’ finance and accounting functions, working closely with our clients to achieve operational excellence and innovation. We provide a world-class service and are the go-to service provider for companies, large and small, across a variety of industries.
As a firm we are committed to transformation and diversity. We believe in making a positive contribution to the communities in which we work, and we are proud to be engaged in a number of initiatives aimed at driving transformation and inclusivity within our organisation, our industry and our society. We are a 100% black owned business.
We value excellence and diversity of perspective, and we are committed to being an employer of choice. We offer an inclusive environment and dynamic growth opportunities for our employees. Our priorities remain unchanged. We strive to create a vibrant workplace where our people can grow and develop the capabilities to become leaders that tackle our clients’ most important challenges and capture their greatest opportunities.
In partnership with Jigsaw Advisory, we provide automated turn-key finance solutions to address finance challenges, providing long-term solutions through specialised digital technology tailored for your business needs. With our significant experience in producing multi-disciplinary solutions, we aspire to be the standard of excellence.
We are committed to transformation and diversity. We are an accredited Level 1 broad-based black economic empowerment (B-BBEE) contributor and we are engaged in a number of initiatives aimed at driving transformation and inclusivity within our organisation and our society.
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B-BBEE Certificate
OUR METHODOLOGY
Our methodology is flexible, collaborative and agile, allowing us to deliver value through resourcing, project delivery or as a full end-to-end solution. Our delivery models focus on integrated and customised solutions. This, along with our innovative approach, means we provide the best quality, most relevant and most cost-effective services. Our automated and digitised financial solutions provide a holistic managed solution directly to the office of the CFO driving optimum efficiency and innovation.
OUR HISTORY
The heritage of Accounting and Financial Advisory (AFA) goes back 30 years to the audit and consultancy firm Deloitte & Touche South Africa.
When ongoing regulatory developments both globally and in South Africa regarding auditor independence restricted the non-audit services an external audit firm such as Deloitte could offer, Deloitte South Africa took the decision in 2018 to carve out the financial management advisory business from its core operations. Accordingly, a newly formed 100% black-owned company, Accounting & Financial Advisory (Pty) Ltd, was founded following a management buyout in April 2018.
Our team of experts provide streamlined finance, accounting and digital solutions that can assist your organisation in increasing productivity and driving efficiency in a cost-effective manner.
MEET OUR LEADERSHIP TEAM

SUMENDRA NAIDOO
Director
Sumendra Naidoo is a Director at Accounting and Financial Advisory and was previously a Director at Deloitte South Africa. He has more than 20 years’ of financial and management accounting experience in both the public…
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SHAUN GOVENDER
Director
Shaun Govender is a Director at Accounting and Financial Advisory, and was previously a Director at Deloitte South Africa where he was the National Head of the Finance and Accounting High Impact Solutions business.
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JULIA CHRISTELIS
Associate Director
Julia Christelis is an Associate Director at Accounting Financial Advisory. She completed her articles at Deloitte South Africa in 2011. In 2012, she completed a secondment to Deloitte US (New York) …

GRANT KENNEDY
Associate Director
Grant Kennedy is an Associate Director at Accounting and Financial Advisory with 11 years’ experience in financial advisory services. Before joining the AFA practice within Deloitte in May 2011, Grant completed his articles in 2010…
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BRIGITTE VORSTER
Head of KwaZulu-Natal
Brigitte Vorster heads the AFA office in KwaZulu-Natal. She brings in 9 years’ experience in financial management, auditing and accounting, project management, budgeting and forecasting and financial reconciliations.
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SABIR ADAM
Head of Western Cape
Sabir Adam heads the AFA office in the Western Cape. He has 14 years’ experience in management, commercial and reporting roles. Prior to joining AFA, Sabir worked at Namdeb, part of the De Beers Group, as the Lead on Strategic Projects…
Email: sabir.adam@afadvisory.co.za

MUHAMMAD LOONAT
Associate Director
Muhammad Loonat is an Associate Director at Accounting Financial Advisory bringing in over 10 years’ experience in audit and accounting services in various industries in both the public and private sectors.
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THOBELA DUDUMASHE
Operations Manager
Thobela Dudumashe is an Operations Manager at AFA. She has over 12 years’ experience in accounting, financial management and supply chains. Thobela has worked in both the private and public…
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SOCIAL DEVELOPMENT

OUR PEOPLE
We value excellence and diversity of perspective and we are committed to being an employer of choice that offers an inclusive environment and opportunities for accelerated growth for our employees. We strive to create a vibrant workplace where our people can grow and develop the capabilities to become leaders that tackle our client’s most important challenges, and capture their greatest opportunities.
SKILLS DEVELOPMENT
AFA Accelerated
Growth Programme
With a wide range of clients in different industries, we add value to and build our employees’ skills by providing our team access to a diverse range of companies and roles across the industries we operate in. Our responsibility as an employer, beyond offering attractive professional opportunities is to cultivate the singularity and the complementarity of each of our employees.
AFA Learnership
Programme
At AFA, we believe that skills development is vital towards encouraging sustainable growth within our society. In 2019, we implemented the AFA Learnership Programme for future leaders, mindful of the need to reduce the knowledge gap that exists within critical focus areas and address skills shortages and the rate of unemployment.
CORPORATE SOCIAL RESPONSIBILITY
We believe we have a responsibility to contribute to the communities in which we operate through various initiatives that we believe will have a positive contribution to South Africa now as well as in the future. Our ambition is to offer growth opportunities for diversity and inclusion that reflect our values and whose impact is positive for the whole of society. We want the initiatives we support to make a real, permanent difference, that is why we ensure that they are designed based on the needs of the community and deliver on local priorities.
In honour of Mandela Day, on 18 July 2019, the AFA team partnered with Rise Against Hunger Africain its fight to end child hunger by donating food hampers and participating in a national food drive…
Our commitment to social development extends beyond giving. We invest in our country’s future by focusing on sustainable initiatives that impact the communities we support.
NEWS

Future of Work: Why work from home when you can work from anywhere?
September 8, 2020 By AFA South Africa In News No CommentsDriven by accelerating connectivity, new talent models, and cognitive tools, the way we think about work is changing. Globally, there is a renewed emphasis on telecommuting and remo...
THE ROLE OF FINANCE PROFESSIONALS IN THE COVID-19 IMPACT
August 5, 2020 By AFA South Africa In News No CommentsAround the world, we are facing major economic impacts that have changed our lives and the way we do business. As governments look to reopen economies, substantial reliance will be pla...
THE CATALYST FOR THE FINANCIAL REVOLUTION
July 8, 2020 By AFA South Africa In News No CommentsThe development of artificial intelligence (AI) is a hot topic everywhere, but what are its implications for the financial industry and consumers? We believe AI is revolutionising busine...
AFA SAICA TRAINING OFFICE
Are you interested in becoming a Chartered Accountant CA(SA) the AFA way? The AFA SAICA accredited CA Programme is the next step in your journey towards building a challenging and exciting career. Through the AFA CA Programme you are exposed to impressive professional teams in a stimulating business environment. Our Programme offers trainees the invaluable opportunity of working with different clients while providing non-audit services.
Start your journey with AFA today.
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